Filled With Rich Detail, This Music Video Plays on a Loop to Reflect the Cycle of Gun Violence

Kesha teams with her brother and McCann to get the vote out

The Rube Goldberg machine has been a staple of light-hearted music videos and ads. However, Kesha, working with her younger brother Sage Sebert and on-the-rise rapper Chika, used the technique for very different reasons—and to stunning effect— to highlight the scourge of gun violence and encourage people to vote in this year’s midterm elections.

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