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LeBron James won the MVP award at last night’s NBA All-Star Game, but it won’t take the spotlight off Kobe Bryant for long. Bryant’s new Nike ad, for the Zoom Kobe 1 shoe, is out—and it wisely portrays Bryant as the anti-hero. In the spot (we’re still looking for it online), Bryant says, “Love me or hate me—it’s one or the other. Always has been. Hate my game, my swagger. Hate my hunger. Hate that I’m a veteran, a champion.
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