Feel the hate in Nike’s new Kobe spot

LeBron James won the MVP award at last night’s NBA All-Star Game, but it won’t take the spotlight off Kobe Bryant for long. Bryant’s new Nike ad, for the Zoom Kobe 1 shoe, is out—and it wisely portrays Bryant as the anti-hero. In the spot (we’re still looking for it online), Bryant says, “Love me or hate me—it’s one or the other.

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