Fat Joe, Nike and Foot Locker Rediscover ’90s Hip-Hop in a New York Cab

Brands strengthen partnership in new campaign

The brands share a common DNA. Foot Locker

Remember the ’90s, when samples were still analog and you had to drive to the store to buy a new pair of shoes?

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.