Fashion statement

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We’re not sure it will ever be fashionable to talk about colon cancer, but it’s a great cause. Now Heidi Klum has lent her lovely face to a print PSA to raise awareness for the screening and treatment of colon cancer.

The ad, from Mullen, features a headshot of Klum with copy running alongside the photograph. Partial copy reads, “Did you know that colorectal cancer, the second-leading cancer killer in the U.S., is curable 90% of the time when detected early? That it’s often preventable? That it affects as many women as men? … Everyone 50 or older should be tested, and people with risk factors, like a family history of the disease, might need to be screened earlier.”



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