Farming is more fun than being with Gisele

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


It’s a good thing Keseme Ole Parsapaet (seen here with Gisele Bündchen) is humble, because following this ad shoot for Product Red, he went right back to his Kenyan village, where celebrity is nice but doesn’t mean much. The media was charmed by Parsapaet, since he’s a farmer who cannot read or write (that doesn’t distinguish him from many supermodels, actually) and only wanted $5,000 for his services because he lives on $90 U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in