Fanta's Clever New Bottle Looks Fresh Squeezed, and Was Brutal to Design

World's first asymmetric bottle for a carbonated soft drink

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There is more pressure in a bottle that holds a carbonated beverage than there is in a car tire. Thus, symmetry in the design is incredibly important. If the bottle becomes even slightly off kilter, sections will pop out or deform—rendering the packaging useless.

Fanta and its parent company, Coca-Cola, found this out pretty quickly when the designers at London agency DrinkWorks proposed the cute idea of making a spiral bottle that would make the orange beverage look fresh squeezed.

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