Famous Photos Reimagined as Selfies in Newspaper's Wonderful Print Ads

'You can't get any closer to the news'

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Lowe South Africa developed a campaign for the Cape Times newspaper last spring in which famous photographs—the wartime kiss, Beyers Naude and Desmond Tutu, Winston Churchill smoking, etc.—were reimagined as selfies. "You can't get any closer to the news," says the tagline. As much as I hate selfies, the creatives did the impossible here and found a worthwhile use for the idea.

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