The Famous Gay Dads From Instagram Are Now Starring in This Sweet Nikon Commercial

Taking their photography game to the next level

Gay couple Kordale and Kaleb Lewis gained unexpected stardom by posting a photo of themselves and their daughters getting ready in their bathroom for the day ahead.

The Instagram snap went viral, with many people lauding their obvious love and care for their daughters while others, well—they were less than enthused, because they live in a bubble, under a bridge or somewhere in the past.

Well, now the Lewises have their first commercial deal. They teamed up with Nikon for an endearing look at their family and explain their experience of viral fame.

Check out the video here:

"This is us every day getting up at 5:30 in the morning and getting our daughters ready for school—and it was a simple innocent picture," says Kaleb. "Kordale was just like, 'I'm just letting ya'll know what I have to deal with'—and the next thing you know, it went viral and I'm still amazed like, 'Why'd this picture go viral?' "

The spot comes off as a well-shot home movie, but is still a delightful glimpse into this modern family's life. And meanwhile, here's the photo that started it all:


Client: Nikon

Agency: McCann
Co-Chief Creative Officers: Tom Murphy, Sean Bryan
Executive Creative Director: Larry Platt
Group Creative Director: Thomas Sullivan
Associate Creative Directors: Cameron Fleming, Calvin Lyte
Design Directors: George Katz, David Mashburn
Executive Producer: Kathy Love
Integrated Producers: Jory Sutton, Chandler Simms
Production Coordinator: Ryan Fitzsimons
Executive Music Producer: Eric David Johnson
Music Producer: Mike Ladman

Group Managing Director: Kevin Scher
Account Directors: Dana McCullough, Daniella Rey
Assistant Account Executive: Danielle Jimenez
Chief Strategy Officer: Steve Zaroff
Group Strategy Director: Julien Delatte
Strategist: Michele Kim

Production Company: Coverdale
Production Director: Douglas Gautraud
Director of Photography: Luca Fantini

Editing Company: The Whitehouse
Editor: Paul LaCalanra
Assistant Editor: David Rothstadt

Color Correction: Fergus McCall @ The Mill
Sound Engineering, Mixing: Tom Goldblatt @ Audio Engine

Music Company: South Music