Falling Man on 'Mad Men' Posters Gets Some Visitors

Teaser ads altered in humorous ways

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They didn't have "memes" in Don Draper's day, but they drank and smoked 24/7 and perfected the use of pomade in social settings, so it was basically a better world. Anyway, kudos to the folks who've done such a great job tagging NYC subway posters for the March 25 return of Mad Men on AMC for its fifth season. I guess the posters qualify as "interactive advertising," with all that white space inviting people to show off their creativity by placing the "falling man" silhouette in unexpectedly kooky situations.

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