Fail Britannia! VisitBritain Tourism Ads Put on Hold Overseas

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Judi Dench, Dev Patel, Rupert Everett, Twiggy and Jamie Oliver are featured in VisitBritain's current ads? No wonder there's rioting in the streets. All kidding aside, the British Tourist Authority is pulling its latest advertising videos from overseas markets, explaining to the Guardian that in light of current events, "They are not appropriate at this time" (something Levi's also decided this week with its ads inside the U.K.). Predictably, parodies are rushing to fill the void.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in