Facebook Gets Even Friendlier With Striking Outdoor Ads and Mosaic of Digital Content

Looking more and more like an iconic brand


A few weeks ago, we posted Facebook's great new commercials about friendship, directed by Mike Mills. But there's a lot more where that came from—in various other media.

The "Friends" campaign also includes Facebook and Instagram ads, outdoor billboards, print ads and off-Facebook digital advertising to connect with people at different points in their day, both on and off the social network itself.

AdFreak's exclusive look at the billboards shows how striking they are—simple and nicely art directed, with great snapshots of friends framed by the word itself, next to a check mark.

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