Facebook Gets Even Friendlier With Striking Outdoor Ads and Mosaic of Digital Content

Looking more and more like an iconic brand

A few weeks ago, we posted Facebook's great new commercials about friendship, directed by Mike Mills. But there's a lot more where that came from—in various other media.

The "Friends" campaign also includes Facebook and Instagram ads, outdoor billboards, print ads and off-Facebook digital advertising to connect with people at different points in their day, both on and off the social network itself.

AdFreak's exclusive look at the billboards shows how striking they are—simple and nicely art directed, with great snapshots of friends framed by the word itself, next to a check mark. A small Facebook icon is the only branding, again showing the company's newfound confidence as an advertiser. (It's an iconic brand by now, and is finally acting like one.)

The digital experience is interesting, too. The site, friends.fb.co, includes all sorts of clickable content—leading to quirky little videos and photos, all of which are sharable on Facebook with a click.

Melodie McDaniel shot the stills and live action.

Facebook will also be on hand at SXSW Interactive this weekend, partnering with Turner Sports to broadcast the Selection Sunday celebration at Turner's live NCAA March Madness Bracket Lounge. The Facebook Live show will be streamed on the NCAA March Madness Facebook page at 6 p.m. CT on Sunday.

See more of the Facebook billboards below.


Client: Facebook

"Friends" Campaign, Photography and Digital Film Credits

Agency: The Factory

VP, Consumer and Brand Marketing: Rebecca Van Dyck

Executive Creative Director: Scott Trattner

Director of Marketing Communications: Jennifer Henry

Head of Consumer Brand Marketing Strategy: Sheila Thompson

Brand Strategist: Rachel Coady

Brand Marketing Manager: Lindsay Russell

Creative Director/Design Director: Josh Higgins

Associate Creative Director: Luke Martin, Chris Trumbull, Demian Oliveira

Designer: Zach Stubenvoll

Art Producer: Heather Michaels

Broadcast Producer: Sara Mott, Woody Smith

Print Producer: Paul Newman

Executive Producer: Margaret McLaughlin

Digital Producer: David Martinez, Diana Parada

Engineering Manager: Nick Kwiatek

Digital Production: B-Reel

Director and Photographer: Melodie McDaniel

Director of Photography: Benn Martenson

Production Company: The Custom Family

Executive Producer: Larry McCrudden

Line Producer: Ian Kaplan

Production Designer: Ron Hellmann

Wardrobe Stylist: Leslie Lessin

Casting Director: Cast Partner

Retouching / Pre-press: Schawk!

Digital Imaging: Grand Visual

Printing: Lithographix

Editorial: Nomad Editing Company

Editor: Jenny Mogen

Post Producer: Shannon Preece

Mix & Sound Design: Nomad Editing Company

Sound Design & Mixer: Tom Stamatio

Finishing & VFX: Nomad VFX

Flame Artists: Josh Kirschenbaum, Brian Robinson

2D Artist: Ryan Flinn

Producer: Shannon Preece

Color: Company 3

Colorist: Beau Leon

Producer: Liza Kerlin

Music by: Squeak E Clean Productions

Creative Director: Justin Hori

Executive Producer: Carol Dunn

Senior Producer: Amy Crilly

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