Extreme marketing, incestuous edition

No one has yet clucked that the sky is falling because of the more imbricated marketing alliances in television, but one spot that aired during Extreme Makeover: Home Edition on Sunday stood out, even more than a garden-variety product placement scene in which an interior designer shops at Sears for a stereo system fit for the builders’ Maine log mansion. Chicken Little, the animated character from the nation’s current top box-office draw, carried a teetering tower of gifts after holiday shopping at Sears.