Cannes Lions Experience Germans Ermičs’ Cannes 2019 Instagram Installation in Its Entirety The artist tells Adweek he'd like to see his piece in Joshua Tree after thisBy Chris Ariens|June 18, 2019 Video: Nick Gardner; Editor: Josh RiosShare By Chris Ariens|June 18, 2019 Share CANNES, France—Just feet from the Mediterranean Sea, Amsterdam glass artist Germans Ermičs took Adweek inside his latest creation: a colorful, minimalist, glass-lined space meant to reflect the ethereal nature of rainbows. The light experience, while communal, will also allow for individual portraits for Instagram or any other social platform. About eight people at a time can experience the space, which is part of the Facebook/Instagram activation at the 2019 Cannes Lions Festival of Creativity. After Cannes, Ermičs says he’d like for his creation to be taken to other places, specifically Joshua Tree National Park. With original music by Riga, Latvia-based composer, Artūrs Liepiņš, also known as Domenique Dumont, watch above for an inside look at the installation. Be sure to follow all of Adweek’s coverage of the Cannes Lions and sign up for our daily Cannes newsletter. Adweek Adweek