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CANNES, France—Just feet from the Mediterranean Sea, Amsterdam glass artist Germans Ermičs took Adweek inside his latest creation: a colorful, minimalist, glass-lined space meant to reflect the ethereal nature of rainbows. The light experience, while communal, will also allow for individual portraits for Instagram or any other social platform. About eight people at a time can experience the space, which is part of the Facebook/Instagram activation at the 2019 Cannes Lions Festival of Creativity.
After Cannes, Ermičs says he’d like for his creation to be taken to other places, specifically Joshua Tree National Park.
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