Experience Germans Ermičs’ Cannes 2019 Instagram Installation in Its Entirety

The artist tells Adweek he'd like to see his piece in Joshua Tree after this

June 18, 2019

Video: Nick Gardner; Editor: Josh Rios

June 18, 2019

CANNES, France—Just feet from the Mediterranean Sea, Amsterdam glass artist Germans Ermičs took Adweek inside his latest creation: a colorful, minimalist, glass-lined space meant to reflect the ethereal nature of rainbows. The light experience, while communal, will also allow for individual portraits for Instagram or any other social platform. About eight people at a time can experience the space, which is part of the Facebook/Instagram activation at the 2019 Cannes Lions Festival of Creativity.

After Cannes, Ermičs says he’d like for his creation to be taken to other places, specifically Joshua Tree National Park.

With original music by Riga, Latvia-based composer, Artūrs Liepiņš, also known as Domenique Dumont, watch above for an inside look at the installation.

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Experience Germans Ermičs’ Cannes 2019 Instagram Installation in Its Entirety

The artist tells Adweek he'd like to see his piece in Joshua Tree after this

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Experience Germans Ermičs’ Cannes 2019 Instagram Installation in Its Entirety

The artist tells Adweek he'd like to see his piece in Joshua Tree after this

EDITOR'S PICKS

Martin Sorrell on Challenging the Ad Industry Giants He Helped Create

Everything Brands Need to Know About Bringing Their Marketing In-house

Not All Ad Fraud Originates Overseas. Law Enforcement Is Starting to Look Closer to Home

Amazon Might Use 3D Body Scans to Customize Clothes—and Also Capture Your Data

It’s Time Brands Add Genuine Consciousness Into Their Marketing Mix

Ad Agency BBH Loses Fight Against Actors Union SAG-AFTRA

Infographic: Most Consumers Only Consider 2 to 4 Brands When Making a Purchase

FaceApp’s a Viral Star—But Its Privacy Policy Has People Worried