Expedia Joins Heineken in Sending People to Random Places on Short Notice

Expedia's "Find Yours" campaign from 180LA, which has produced some pretty forward-thinking and powerful spots in the recent past, is now encouraging you to "Find Your Spontaneity" by entering to win one of the travel service's daily free trips. The ad for the app-based promotion is a bit of an odd hybrid, though, with the first part devoted to Expedia reps explaining their smartphone app to random passers-by and the rest of the spot focused on a supposedly random guy who agreed to hop on a flight to China that evening.