Expedia Has an Idea for Parents Who Travel Too Much for Work

Cash in your reward points for a trip your kids won't forget

Parents, Expedia wants to offer you a consolation prize for all the heartbreaking time you have to spend traveling for business rather than being at home with your kids.

Instead of making them settle for toy animals from the airport kiosk, says a new ad, try taking your daughter on a safari, financed by the rewards points you've racked up booking flights and hotels as you bounce around for your day job.

The ad, in its broad strokes, can't help but be a little reminiscent of Up in the Air (though Expedia's hero certainly doesn't seem averse to personal commitment).

Mostly, the commercial is a sweet bit of family-driven storytelling and a nice addition to Expedia's growing collection of ads about much more than just airfare or accommodations. The uplifting piano music and emphasis on computers make it feel a little like a Google commercial—another take on how technology can enrich your life.

If you're wondering how many Expedia+ Rewards points it takes to afford a safari, the guy in the ad has more than 83,000 points banked. With Expedia typically rewarding one point per dollar spent on booking, that's obviously a whole lot of trips.

CREDITS

Client: Expedia

Senior Director, Brand Marketing: Vic Walia

Agency: 180LA

Chief Creative Officer: William Gelner

Creative Directors: Dave Horton, Matthew Woodhams-Roberts

Copywriter: Ben Bliss

Art Director: Marcus Brown

Head of Production: Natasha Wellesley

Senior Producer: Dave Stephenson

Head of Account Management: Chad Bettor

Associate Account Director: Brooke Stites

Account Manager: Mackenzie Walen

Production

Production Company: Skunk

Director: Brent Harris

Director of Photography: Max Goldman

Managing Partner, Executive Producer: Matt Factor

Executive Producer: Shelly Townsend

Production Service Company: Egg Films

Producer: Jon Ronbeck

Shoot Location: South Africa

Editorial

Editorial Company: Melvin

Editor: Dave Groseglose

Producer: Brian Scharwath

Completion/Special Effects

Online, Visual Effects, Transfer Facility: The Mill

Colorist: Adam Scott

2-D Lead Artist: Robin McGloin

2-D Artists: John Price, Nicholas Tayler, Patrick Munoz

Senior Executive Producer: Sue Troyan

Executive Producer: Enca Kaul

Producer: Kiana Bicoy

Telecine Producer: Natalie Westerfield

Telecine Production Coordinator: Diane Valera

Production Coordinator: Jillian Lynes

Recording/Mix

Recording Studio: Juice

Mixer: Bob Gremore

Assistant Mixer: Robert Gomez

Producer: Natalie Pranevsky

Music

Original Music by human