Exercise Is One Hell of a Drug in These Fantastically Trippy Ads

Björn Borg gets all kinds of weird and wonderful

This is your brain on running. Björn Borg / Nord DDB

In the land of short ads, there aren’t many that pack a punch. 15 seconds isn’t a lot of time to get a fully-formed message in and, let’s face it, the ad unit that has often been relegated to pre-roll isn’t usually stimulating.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.