Exclusive Q&A with Wal-Mart’s Smiley Face


Wal-Mart’s new ad campaign from The Martin Agency ditches the “Always low prices” tagline for “Save money. Live better,” and dispenses with the chain’s iconic Smiley Face logo. AdFreak caught up with Smiles for this exclusive interview.
  Smiley Face: I’m sorry, I can’t answer any questions about Julie Roehm.
  AdFreak: Understood.
  Smiley Face: We worked together for a while.

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