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Wal-Mart’s new ad campaign from The Martin Agency ditches the “Always low prices” tagline for “Save money. Live better,” and dispenses with the chain’s iconic Smiley Face logo. AdFreak caught up with Smiles for this exclusive interview.
Smiley Face: I’m sorry, I can’t answer any questions about Julie Roehm.
AdFreak: Understood.
Smiley Face: We worked together for a while. But that’s all.
AdFreak: Duly noted. Now, about the campaign …
Smiley Face: My lawyers have advised me not to say anything.
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