Everyone in the Pool! Go Inside the Biggest Pool Party at Cannes

Business is getting done here

Video: John Tejada; Editor: Nick Gardner

CANNES, France—About 20 minutes from the Palais, high in the hills above Cannes, ad-tech company Captify brought together more than 1,000 clients, colleagues, associates and friends for its annual Cannes pool party. So, can business really get done at a luxurious French Riviera villa? Yes, say the folks from Captify.

We talked with Captify CEO Dom Joseph, newly-appointed chairman and media industry titan Tom Rogers, and two Cannes newbies about why an alluring setting, complete with stunning vistas and an Olympic-sized swimming pool, can lead to meaningful connections.