AdFreak

Esurance Hands Out $1.5 Million, Releases Mind-Boggling Stats From Twitter Stunt

200K entries in first minute

Headshot of Tim Nudd
By Tim Nudd

February 6, 2014

Despite not actually airing a commercial during the Super Bowl on Sunday, Esurance had an extraordinarily successful night, thanks to its #EsuranceSave30 sweepstakes on Twitter.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Tim Nudd

Tim Nudd

Tim Nudd is a former creative editor of Adweek.

Recommended articles
Related Articles
Creativity

Stove Top Made Stretchy Thanksgiving Dinner Pants, and a Loony Ad for Themicon-image

By Tim Nudd

Creativity

Duracell’s Fun NYC Holiday Window Flips From Joy to Chaos With the Wrong Batteriesicon-image

By Tim Nudd

Creativity

HBO Turned NYC’s Steam Vents Into Blazing Joints for High Maintenanceicon-image

By Tim Nudd

Creativity

Heathrow Brings Back the Holiday Bears and Tells Their Whole 50-Year Love Storyicon-image

By Tim Nudd

Microlearning
View All

What Is Incrementality and Why Is It Critical for Proving ROI? 

The Keys to Building Your Customer Identity Framework

Do You Know How to Reach, Engage and Delight Connected Consumers?

Connected TV Enables Effective Audience-First Advertising

You Might Like

Will Consumers Greet Your Ads With “Ho Ho Ho” or “Ho Hum” This Holiday Season?

By Matthew Tilley, Executive Director of Marketing, Vericast

In Economic Uncertainty, Don’t Slash Ad Spend, Slash Ad Waste

By Michael Parkes, President, VideoAmp

Quiz: Test Your Knowledge of Classic TV Advertising

By MNTN

Confessions of a Confused Consumer

By PayPal