ESPN Honored the Cubs’ Win With One of the Better ‘This Is SportsCenter’ Ads in a While

Resetting the numbers on the big board

It seems Wieden + Kennedy was pretty busy in the lead-up to the World Series.

The agency's Portland, Ore., office created this lovely Cubs tribute on behalf of Nike that aired on Fox right after the final out on Game 7. And now here is a new SportsCenter ad from W+K New York that ran on ESPN (and was posted to Twitter) shortly after the game ended as well.

It's classic "This Is SportsCenter" advertising—wordless and hilarious, with just the right twist at the end that elevates it to something charmingly clever, a tribute with a wink. 

As with the Nike ad, you have to wonder what the other version looked like—the one that would have aired had the Indians won the Series. But there's something about erasing a triple-digit number off that whiteboard that just feels right.


Client: ESPN

Agency: Wieden + Kennedy, New York

Executive Creative Director: Karl Lieberman

Creative Directors: Brandon Henderson, Erwin Federizo

Creative: Will Binder

Producer: Alexey Novikov

Head of Integrated Production: Nick Setounski

Executive Producer: Temma Shoaf

Account Team: Mike Welch, Matt Angrisani

Project Management: Kristin Daly

Production Company: O Positive

Director: David Shane

Executive Producer: Marc Grill

Producer: Ken Licata Jr.

Director of Photography: Dave Morabito

Editorial Company: Mackcut

Editor: Nick Divers

Assistant Editor: Zachary Antell

Post Producer: Sabina-Elease Utley

VFX Company: Schmigital

Lead Flame Artist: Jim Hayhow

Assist: Joseph Miller

Mix Company: Mackcut

Sound Designer & Mixer: Sam Shaffer

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