Errol Morris Shot 56 Soothing Ads for Wealthsimple, and He Stars in the Best One of Them All

Robo adviser tackles investment anxiety

Money is a fraught subject for many Americans, even relatively well-off ones. Investment company Wealthsimple takes on those often unspoken anxieties with a new campaign shot by Oscar-winning documentarian Errol Morris (and created in-house), featuring a wide range of regular people chatting about their worries.

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.