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Money is a fraught subject for many Americans, even relatively well-off ones. Investment company Wealthsimple takes on those often unspoken anxieties with a new campaign shot by Oscar-winning documentarian Errol Morris (and created in-house), featuring a wide range of regular people chatting about their worries.
A staggering 56 short interview-style clips spotlight a range of faces of different ages and backgrounds, summed up in the anthem spot below. A young girl talks about saving so she’ll have money when she grows up.