Errol Morris’ AIG ad was ahead of its time

I just stumbled across this AIG commercial by visionary director Errol Morris. I have no idea when (or if) it ran, although one YouTube commenter mentions working on the campaign about six years ago. What’s incredible is that, thanks to AIG’s spectacular collapse due to overly risky practices, this video now comes across as a defensive screed along the lines of Jack Nicholson’s  “We follow orders or people die” monologue in A Few Good Men. “If nobody takes chances, if nobody pushes the boundaries … nothing great happens,” the voice-over declares. “Bold achievements call for bold acts.” And apparently, bold acts sometimes go on to call for bold bailouts.

Posted by David Griner