In Ericsson's Bleak Future, Your House Is Your Best and Only Friend

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If you thought your TV was creepy when it missed you, what if every gadget in your home not only missed you but posted status updates about it? In the four-minute video below (which has been out for a few months), Swedish tech and telecom company Ericsson presents a vision of the future in which a microwave whines about not being used, the sofa bitches that it needs a refresh, and the Roomba taunts the sofa.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in