Creativity Deadpool’s Emoji Billboard Is So Stupid, It’s Genius Patton Oswalt spots a winnerBy Tim Nudd|January 14, 2016Share By Tim Nudd|January 14, 2016Share Twentieth Century Fox is determined not to take its marketing for Deadpool at all seriously. And it's making for one of the more entertaining movie campaigns in a while. The most recent development happened Wednesday, when Patton Oswald posted a photo of a Deadpool billboard in Los Angeles with a skull emoji, poop emoji and a blocky letter L. So simple, so dumb—yet hilarious. (And no, the movie is not called Skullshittle.) This idiotic/brilliant billboard is why I'm all in on the DEADPOOL movie. I'm an easy lay. pic.twitter.com/jSRorPvaCp — Patton Oswalt (@pattonoswalt) January 13, 2016 That followed a Deadpool tweet earlier this week showing a billboard-style ad positioning the Marvel movie as a romance flick (because it's being released around Valentine's Day). This Valentine's Day, fall in love with #Deadpool. pic.twitter.com/ScQWrpXXmx — Deadpool Movie (@deadpoolmovie) January 11, 2016 The movie's star, Ryan Reynolds, then posted an Instagram photo of the same image on an actual billboard, framed by Deadpool's hands making a heart shape. "In 32 days, let's cuddle the shit out of each other," he wrote in the caption. The tongue-in-cheek campaign has been a big hit with fans dating back to the character unveil—in that amusing Burt Reynolds/Cosmopolitan spoof—from last March. (It's well worth a look at the meta trailer as well.) The love-story stuff has been particularly popular, though, and has led to a number of fan-made spoofs, including the mock trailer below. Adweek Adweek