Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
It’s all fun and child’s play until a 34-year-old killer doll decides to let loose inside a brewery. Luckily, Elysian Brewing can turn just about any moment into an opportunity to make a new, holiday-ready beer.
To kick off Spooky Season, the AB InBev brand partnered with USA Network and Syfy for a new, limited Halloween batch, Chucky: A Killer Wit Beer. The brew was unveiled with a minute-long spot of the deadly doll creeping throughout Elysian’s brewery, spreading blood-red footsteps and general chaos.