Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Eddie Huang didn’t see himself as a likely candidate to be an underwear model.
“My manager told me, ‘They want to put billboards of your husky ass in their underwear,’ ” says the chef and food personality in a new video. “I couldn’t believe it.”
Nonetheless, Huang is gracing a series of ads for online skivvies seller MeUndies, as a part of his “Pandamonium” collaboration with the subscription-based retailer—featuring panda-print intimates for men and women, playing on his own branding as “The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in