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VIP, an e-cigarette maker in Britain, has reacted to what it felt was a dumb ban against its ads by doing the mature thing—producing a smutty campaign full of sexual innuendo that's blatantly more controversial than the previous one but which apparently falls within the letter of the law.
The Ad Standards Authority previously reprimanded VIP and other e-cigarette makers for running ads that weren't clear they were for e-cigarettes, and didn't mention that the products contain nicotine.
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