Duracell’s Fun NYC Holiday Window Flips From Joy to Chaos With the Wrong Batteries

W+K brings TV spot's theme into the real world

For so many people, batteries are an integral part of making sure Christmas Day goes smoothly. It’s a big holiday for all the big battery companies, and Duracell made the most of it this year with a fun holiday TV spot, and a clever window display in NYC to go with it.

The theme of both—created by Wieden + Kennedy New York—was the chaos that can ensue if you rely on the wrong batteries on Christmas morning. The window display was particularly inspired. Set on a spinning platform, it showed two possible scenarios for Christmas—a dreamy morning with Duracell batteries, and a nightmarish scene devolving into chaos without Duracell.

Check out W+K’s video about the installation here:

The window was found at 101 7th Ave. South in Manhattan’s West Village and was on display from Dec. 14 until Christmas. The window lived online, too, with a custom Snapchat geofilter.

The window display followed a 60-second film from W+K and Biscuit Filmworks director Andreas Nilsson that imagined what would happen if Santa didn’t deliver Duracell batteries. The fun, cinematic piece showed dire consequences indeed for St. Nick.

The campaign also included radio Christmas carols and social content.

Client: Duracell

Agency: Wieden + Kennedy New York
Executive Creative Director: ​ Karl Lieberman
Creative Director: Eric Helin
Creative Director: Gary Van Dzura
Copywriter: Luke Sacherman
Art Director: Kate Placentra
Junior Writer: Katie D’Agostine
Junior Art Director: Grace Martin
Head of Integrated Production: Nick Setounski
Executive Producer: Alison Hill
Producer: Lisa Delonay
Junior Producer: Rodrigo Nino
Account Director: Mike Welch
Management Supervisor: Meghan Mullen
Account Executive: Jamie Robinson
Director of Brand Strategy: Dan Hill
Strategy Director: Sean Staley
Brand Strategist: Cristina Pansolini
Junior Strategist: Harriet Spears
Social Strategist: ​ Liz Lightbody
Comms Planner: Stuart Augustine
Business Affairs: Michael Moronez
Project Manager: Ava Rant
Traffic Managers: Sonia Bisono, Andy Hume

Production Company: Biscuit
Director: Andreas Nilsson
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Jay Veal
Production Supervisor: Jennifer Berry
Local Service Company: Means of Production, Inc.
Service Company EP: David Bouck

Editorial Company: Mack Cut
Editor: Ian Mackenzie
Executive Producer: Gina Pagano
Cutting Assistant: Mike Leuis

VFX Company: The Mill
Executive Producer: Melanie Wickham
Producer: Luis Martin
VFX Shoot Supervisor: Jimmy Bullard
2D Lead Artist: Jimmy Bullard
2D Artists: Heather Kennedy, Yoon-Sun Bae, Ting Jung-Hsu
3D Lead Artist: Jasper Kidd
3D Artists: Alex Allain, Constance Bensen, Incheol Jeong, Marco Iozzi, Marc Samson
Design: Jaime Alberto Flores
Coordinator: Zach Fortin

Telecine Company: CO3
Colorist: Tom Poole

Mix Company: Sound Lounge
Mixer: Tom Jucarone

Licensed Track: “It’s Beginning to Look A Lot Like Christmas” Performed by Bing Crosby
Scored Track: “Santa’s Nightmare”
Composers: Matti Bye & Henrik Skram; Produced by Ohlogy

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