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For so many people, batteries are an integral part of making sure Christmas Day goes smoothly. It’s a big holiday for all the big battery companies, and Duracell made the most of it this year with a fun holiday TV spot, and a clever window display in NYC to go with it.
The theme of both—created by Wieden + Kennedy New York—was the chaos that can ensue if you rely on the wrong batteries on Christmas morning.
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