Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Drake University officials are feverishly scrambling to explain why they thought "D+" would be a great theme for a recruitment ad campaign. The D+ is meant to be shorthand for the magic that occurs when Drake plus a student get together. To many, though, it seems to position Drake as a school whose standards barely exceed total failure. However, in a note to faculty and staff this week, Drake defends the campaign as "intentionally edgy," and just right for the target market.