Dr. Martens Stands for Nonconformity, but Mostly for Selling Lots of Shoes

New ad reeks of try-hard marketing cool

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I can't stand it! As soon as you run around telling anyone who'll listen that you're hip, subversive and rebellious, you're not. Especially if you do it in a commercial designed to sell shoes. Cue the fall/winter ad push by British footwear brand Dr. Martens and its centerpiece 90-second video by London agency Odd.

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