Dove follows ‘Evolution’ with ‘Onslaught’

Onslaught Dove and Ogilvy Toronto have unveiled a follow-up to their huge hit “Evolution”: a new video called “Onslaught,” in which a young girl gets blasted with rapid-fire messages from the media about beauty. (Ogilvy’s Steve Hayden showed the spot last week during an Advertising Week panel on “Passionistas.” Now it’s up on YouTube) It’s energetic and eye-catching, and while it obviously lacks the “wow” factor of the original’s Photoshop montage sequence, it’s a worthy enough sequel. The passionistas will love it. Via Adverblog.

—Posted by Tim Nudd