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Delivery service DoorDash returns with another community lens, this time exploring the historic Chicano/Latin-American neighborhood of Boyle Heights in Los Angeles. Offering a ground-level and intimate perspective of the thriving community, the mini-documentary “Somos Boyle Heights” allows these residents to tell their stories unhindered by any marketing push, with an interactive component encouraging others to pin their own stories to the neighborhood narrative.
Much like the brand’s previous works, “Somos Boyle Heights” leaves the branding to a minimum.
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