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This is what it sounds like when you drink too much, then get behind the wheel. Surprise: It does not have a happy ending.
A new PSA by ad agency La Chose for French road safety organization Association Victimes et Citoyens uses a simple yet effective single shot of a vinyl record player to offer a fresh version of a familiar and important point.
Perhaps counterintuitively, the absence of any violent footage actually increases the power of the message.
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