Domino's Wants to Roll Out This Gyroscopic Pizza Delivery System Worldwide

No more being shamed on Instagram

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Here's a solution to a problem you rarely think about but might occasionally fall victim to.

Domino's Pizza in Brazil is so intent on convincing you that it will deliver you a pizza instead of a deformed pile of cheese and sauce that it has created an elaborate, pizza-stabilizing device to be mounted on the back of delivery motorcycles.

Created by agency Artplan, the device consists of a platform on two hemispheres that pivot to compensate for any tilting caused by turning, riding on a hill or hitting a speed bump.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in