In the Doghouse or Dead? It's an Easy Decision in This Powerful Drunk-Driving Ad

A bit obvious, but better said than not

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Refusing to drive to pick up your wife at the train station because you've been drinking might get you in trouble. But that's better than being dead, says a new U.K. PSA that puts some engaging spin on a familiar auto-safety message.

Footage of a man named Brendan, banished to the spare bedroom (being used for storage), bookends the minute-long spot from Think! Road Safety, part of the British Department of Transport.

In short, it's the story of a marital spat about Brendan declining to rescue Sandra, his wife, from the rain, after he's had two glasses of wine.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in