This Documentary About Rick Ross Is Actually a Pretty Impressive Ad for Checkers

Buying a franchise, then selling a story

It's not often you get to realize a childhood dream. And rapper Rick Ross just bought his—a Checkers franchise in his hometown, Carol City, Florida.

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.
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