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Is it possible to have work-life balance in the advertising biz? Sure, with the right amount of self-inflicted sabotage.
That's the idea behind "The Happy Hour Virus" from Colorado agency TDA_Boulder, whose tongue-in-cheek recruiting effort encourages workaday types to fake a computer catastrophe and leave work early.
The HappyHourVirus.com site explains TDA's workplace philosophy: "We are all better employees if we achieve something called work-life balance. However, pursuing that goal is not always an easy task in today's corporate culture.