This Dishwashing Liquid Says One Drop Does the Job, So It Made Single-Drop Bottles

Pril's cute stunt from TBWA

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A little dab'll do ya. 

Of Pril dishwashing liquid, that is, which has claimed for years that it can get any job done, no matter how greasy, with a single drop. And these are no empty claims: In 2008, the brand—distributed by German parent company Henkel—went so far as to get an independent laboratory to verify its selling point after India's ad watchdog issued a complaint accompanied, we assume, by a dismissive snort.

In a new campaign for Middle East markets, the brand reiterates the single-drop claim by showing off a packaging miracle—the single-drop bottle. 

Here is the anthem spot, created by TBWA\RAAD in Dubai: 

Subsequent spots heighten the drama while reinforcing just how adorably small this bottle really is by comparing it to other, normal-sized kitchen items.



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