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A little dab'll do ya.
Of Pril dishwashing liquid, that is, which has claimed for years that it can get any job done, no matter how greasy, with a single drop. And these are no empty claims: In 2008, the brand—distributed by German parent company Henkel—went so far as to get an independent laboratory to verify its selling point after India's ad watchdog issued a complaint accompanied, we assume, by a dismissive snort.
In a new campaign for Middle East markets, the brand reiterates the single-drop claim by showing off a packaging miracle—the single-drop bottle.
Here is the anthem spot, created by TBWA\RAAD in Dubai:
Subsequent spots heighten the drama while reinforcing just how adorably small this bottle really is by comparing it to other, normal-sized kitchen items.