Discovery Channel is just thrilled to be alive

Here’s a nice segue into the weekend: a giddy new spot from 72andSunny for the Discovery Channel. From the press release: “ ‘I Love the World’ features some of Discovery Channel’s signature talent, including Dirty Jobs’ Mike Rowe, Man vs. Wild’s Bear Grylls and MythBusters’ Jamie Hyneman, as well as some regular people from around the world, singing along to the campfire classic ‘I Love the Mountains.’ Stephen Hawking even makes a cameo!” It also has the upbeat tagline of the year: “The world is just awesome.”

—Posted by Tim Nudd