Dikembe Mutombo Defends Earth Against Mayan Prophesy of Annihilation in Old Spice Game

7-foot-2 but just 8-bit

The world can't end fast enough for me, because I'm sick to death of hearing about the Mayan prediction that Dec. 21 will be the last day ever. Can't the red-hot destruction arrive this weekend so we can have a little peace? Which brings us to Dikembe Mutombo's 4½ Weeks to Save the World, an advergame created by Wieden + Kennedy for Old Spice that lets users play the role of the 7-foot-2 NBA defensive legend. Being all of 5-foot-5, this is a proposition I find particularly attractive. The high-concept premise, delivered with amusingly annoying old-school gaming sounds and 8-bit graphics, teams the defender of the planet with sidekick Science the Bear for a bit of Sherman-and-Peabody-style banter before the big guy enters Level 1, descending into the Earth to thwart an apocalyptic Gangnam-inspired South Korean dance craze. (Frankly, the Macarena was far more annoying, and I'm amazed it didn't cause mankind's demise in '95.) The forced wackiness of "Save the World" kind of wore me out. But since we're running low on time, what the heck, might as well play. Dikembe will face new perils each week until … game over? Credits below.


Client: Old Spice

Project: "Dikembe Mutombo's 4½ Weeks to Save the World" Video Game

Agency: Wieden + Kennedy, Portland, Ore.

Executive Creative Directors: Mark FItzloff, Susan Hoffman

Creative Directors: Jason Bagley, Craig Allen

Interactive Creative Director: Matt O'Rourke

Copywriter: Andy Laugenour

Art Director: Max Stinson

Senior Interactive Producer: Mike Davidson

Interactive Producer: Ben Kendall

UX Designer: Jake Doran

Director of Broadcast Production: Ben Grylewicz

Director of Interactive Production: Pierre Wendling

Management Supervisor: Michael Dalton

Account Supervisor: Liam Doherty

Business Affairs: Cindy Lewellen

Media Team: Kelly Muller, Kerry Antos, Lisa Feldhusen

Game Development

Game Maker: Adam Atomic/Adam Saltsman

Artist: Paul Veer

Artist: Sven Ruthner

Composer: Jukio Kallio

Sound Designer: Robin Arnott


Animation Company: Powerhouse Animation Studios

CEO: Brad Graeber

Studio Director: Jason Williams

Production Director: Louie Granda

Creative Director: Sam Deats

Animators: Chris Beaver, Ed Booth, Kellan Stover

Website Development

Digital Development Company: Driftlab

Developer: Ash Warren

Developer: Nate Horstmann

Developer: Dan Will

Animator: Joe Corrao