Did Kraft Swipe Sauza Tequila’s Schtick and Its Spokesman?

Zesty salad guy is also Sauza's new lifeguard

Sauza Tequila had a major hit last year with its "Make It With a Fireman" video, starring Thomas Beaudoin—which reached No. 15 on YouTube's list of the 20 most watched ads of 2012. The Jim Beam brand had a similar campaign planned for 2013, featuring a lifeguard. But then, days before the big reveal, it saw its surprise new spokesman, the hunky Anderson Davis … doing ads for Kraft Zesty Italian salad dressing in quite a similar style. Both campaigns show Davis talking suggestively to the camera as he mixes up, respectively, salads and margaritas.

@nudd Tim Nudd is a former creative editor of Adweek.
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