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Thanks to smartly done Super Bowl spots, courtesy of Arnold, and ubiquitous house ads on ESPN’s 8,000 or so cable channels, the broadcaster’s ambitious foray into multimedia cellular service has gotten quite a launch. Now, the hard part: Convince customers to part with $200 for a Mobile ESPN phone, switch to Sprint if they don’t already have it, pay $35-$225 a month for two years, and then only receive ESPN-approved content. Wall Street Journal tech guru Walt Mossberg was particularly exasperated over ESPN blocking
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