Marijuana branding is in its infancy. But one day soon, it may well be a major legal product category—with enormous design, branding and packaging needs. Today, for 4/20, Surface magazine looks to the future with an interesting exercise—getting a handful of design shops to imagine what a major national, aspirational marijuana brand might look like.
Surface editor-in-chief Spencer Bailey tells AdFreak:
I'm originally from Colorado, and each time I've traveled to Denver over the past few years, I've noticed marijuana in general and dispensaries becoming more and more pervasive there.