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Another day, another Denny’s initiative that mixes audacity and lack of creativity in a sauce as thick and gooey as any food metaphor I could cook up. This time, Denny’s has launched B-FST 2G0 (that’s youngster-friendly text-speak for “breakfast to go”), featuring the “Denny’s Dome,” a contraption designed to keep take-out food fresh. “Breakfasts that wilt on the drive home, no more!” crows the release. This would appear to be an effort to get some promotional mileage out of … plastic packaging.
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