This Delightfully Weird Ad for Bread Has a Fun Yet Haunting Vision of a Sustainable Future

Ready to taste some post-apocalyptic stuff?

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Turns out cockroaches won't be the only form of sustenance to survive the pending climate apocalypse. Decades from now, the survival of the human race may well rely on classic baked bread … garnished with a bit of ground cricket. 

Oh, and humans will at some point develop fully robotic limbs and long, sticky reptilian tongues.

Edelman Deportivo, a Stockholm-based creative agency, made these predictions in a very curious campaign for Brödinstitutet, or "The Bread Institute." The organization, which is part of a trade group representing Swedish bakers and dessert makers, is best known for a campaign encouraging Swedes to eat six to eight slices of bread a day—but its members are a little concerned that baked dough might be losing its cool as more Europeans embrace the low-carb "Paleo" diet.

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