Deaf NFL Player Derrick Coleman Tells His Story in Terrific Duracell Ad

Tough, inspiring work by Saatchi

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As huge of an advertising juggernaut as the NFL is, commercials starring NFL players often feel interchangeable. Here, though, is a great piece of work from Duracell starring Derrick Coleman, the 23-year-old Seattle Seahawks fullback who happens to the be the first legally deaf player to be part of an NFL offense.

Bravely narrating the ad himself, Coleman tells his own story of being picked on as a kid, being told he could never make it—and being passed over by the NFL draft.

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