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DDB has revamped what had been a typically dreadful agency Web site. Among the new doodads are a troika of blogs. The requisite creativity blog has an opening post in which Bob Scarpelli inquires about “sources of creativity.” There’s a green blog, tapping into the trend du jour. And there’s a business communications blog. What’s unclear to me is who these blogs are aimed at. They live on the Web, but they feel very geared to DDBers.
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