Coronavirus

Danish Films Use Historical Settings to Encourage Following Covid Rules

The two spots have been viewed over 1 million times through social media platforms

Danish Films Use Historical Settings to Encourage Following Covid-Rules — The campaign acknowledges that after two years of issuing guidance citizens have become increasingly tired of following rules. Advice AS

By Stephen Lepitak

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To promote keeping a safe distance and other advice as the Covid-19 pandemic continues, the Danish Health Authority has released a campaign featuring stand-offs between cowboys and aristocrats taking up their pistols at dawn.

Released in response to growing rates of infections across Europe due to Omicron, the two spots, each one minute long, have been made by creative agency Advice for the country’s health authority to promote continuing to follow its advice, including keeping windows open.

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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