The CW Embeds a Live Twitter Feed Inside Its 'EW' Print Ad

Follow along on a tiny LED screen


To promote its fall lineup, the CW is putting LCD screens running video clips and a live Twitter feed—tweets by and mentions of @CW_Network—in copies of Entertainment Weekly's Oct. 5 issue. This is pretty thrilling, because I wasn't sure print magazines still existed. The move follows the trend of using Twitter to boost new shows (Fox recently premiered Raising Hope on the platform). For the CW insert, Emily Owens M.D. will be the initial focus, and the network says bad language in tweets will be censored, but negative comments will remain.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in