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Wieden + Kennedy’s flashy “Write the Future” spot for the World Cup was great fun to watch, but most of the talk now is about how it might have cursed the players it featured—particularly its six major stars.
Let’s go to the replay:
Didier Drogba: broke his arm, Ivory Coast eliminated
Fabio Cannavaro: captained underwhelming Italy, which was eliminated
Wayne Rooney: didn’t score, England eliminated
Franck Ribéry: French team imploded and were then eliminated
Ronaldinho: Didn’t even make the Brazilian team
Cristiano Ronaldo: scored once, Portugal eliminated
Clearly, the less optimistic futures these players envisioned in the spot were the correct ones.
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